Founded in 1993 Landini Associates is one of the world’s most influential design consultancies. Multi-disciplinary, they team consists of strategic planners, architects and interior, graphic and product designers. Strategically driven but creatively led, they are equally at ease inventing new brands as they are evolving and redefining existing ones. Landini Associates designs every customer touch point, from interiors to identity, packaging and websites, uniform and print, in order to create cohesive and powerful brands. Best known for innovation, they develop commercially astute solutions that determine clients' futures and define market trends. They call this "Reinventing Normal". This is a process by which everything is challenged, broken down and if needs be discarded. What results is the reinvention of the vernacular of any category that they are working in.