Media Plaza 2.0 is an auditorium inside the Jaarbeurs, an innovative and modern exhibition and convention center in Utrecht, the Netherlands that attracts 2.65 million visitors from around the world each year. This auditorium was in great need of an update. The existing color palette was grey, the furnishings were outdated, and it made for a very sterile environment that did not fit what this venue needed to be to entice event organizers. It was time for a change; however, the change had to complement Media Plaza, a previous project inside the Jaarbeurs, be fresh and inspirational in design, accommodate 200 fixed seats while keeping the existing amphitheater shape, and structure, and completed within 8 weeks.
