At the onset of the project, Register and the Sherwin-Williams team planned to develop a custom color with Sherwin-Williams Fluropon Effects Kameleon, due to the advanced coating’s pearlescent and unique color-shifting finish. Despite the coating’s dynamic and innovative appearance, the sheen swayed yellow, rather than the crisp white the team was looking for. Shifting gears, the Sherwin-Williams team returned to the drawing board and set their sights on using Sherwin-Williams Fluropon Classic II Special SR, in order to capture a shade of white possessing hints of blue that is more visible in Antarctic snow. The finalized samples turned out flawless, emitting a piercing white color, which now shields the striking exterior of the Polk Penguin Conservation Center. Specially named for the project, the custom shade of Fluropon Classic II Special SR was anointed “Iceberg White.”
