Landini Associates
Surry Hills 2010 Sydney
Professional
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McDonald's Chicago
Chicago, IL
The interior of the new McDonald’s Riverside in Chicago is an iteration of Landini Associates’ Ray Concept for McDonald’s, which has been rolling out across the globe since it was first launched in Hong Kong in December 2015.
This time, Landini Associates’ Project Ray desi… Read More
The interior of the new McDonald’s Riverside in Chicago is an iteration of Landini Associates’ Ray Concept for McDonald’s, which has been rolling out across the globe since it was first launched in Hong Kong in December 2015.
This time, Landini Associates’ Project Ray design sits inside a brand new building designed by Ross Barney Architects.
Landini Associates’ scope included: interior and kitchen design, crew clothing, packaging and in-store graphics. As part of Project Ray, food categories have also been reviewed and developed as have the service and ordering models.
Ray uses classic materials and design that won’t date, thus using minimal “embedded energy” by extending the expected lifespan of the restaurant. Concrete, glass, stainless steel and oak form a palette of stylish simplicity. Mix these ingredients one way to tell an urban story, then another to local… Read More
Lighting and shadow, as always, play a significant role and are adjusted by day part and by location.
